How to Redirect a Framer Form to Different Pages Based on Answers or Quiz Score

A quiz that tells everyone "Thanks!" wastes its best moment. The visitor who scored 9 out of 10 should land on your Pro page, the one who picked the Team plan on your sales page, and everyone else on a normal thank-you page.

Conditional Redirect does that for your native Framer form. Framer still saves and sends the submission as usual; FramerSend then takes the visitor to the page that fits their answers.

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Why Framer's redirect sends everyone to one page

A Framer form has one Redirect setting: a single page that every visitor goes to after sending. There is no way to say "if the score is 8 or more, go somewhere else". The usual workarounds are a separate form per outcome, or a third-party form embed that no longer looks like your site.

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How Conditional Redirect works

Conditional Redirect is a small code component that sits inside your form, invisible on the published site:

1. The visitor fills in the form and clicks submit. Framer runs its own checks and sends the submission.
2. The component reads the answers from the request Framer actually sent, so hidden steps of a Multi-Step Form are included and fields hidden by Conditional Fields count as empty.
3. When Framer answers that the submission was saved, the rules are checked from top to bottom. The first rule that matches decides the page.
4. If no rule matches, the visitor stays on Framer's success message, or goes to your default page.

If Framer can't save the submission, nothing happens: the visitor stays on the form with Framer's error, so no lead is lost on a page they were never meant to reach.

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Set it up in three steps

1. Select your Form on the Framer canvas and open the Conditional Redirect plugin. It lists the named fields of that form.
2. Add a rule: pick a field, a condition and a value, then the page to go to. Add more rules in the order they should be checked.
3. Click Insert conditional redirect and publish your site. Leave the Form's own success action on showing a message.

To change the rules later, select the component in the form and open the plugin again.

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Rules for quizzes, plans and lead scoring

• Quiz results: with Quiz Score, Score ≥ 8 → /pro, Score ≥ 4 → /intermediate, everyone else → /beginner.
• Plans and products: Plan is any of Team, Enterprise → /team, Plan is Starter → /checkout-starter.
• Lead scoring: Budget ≥ 10,000 and Company is not empty → /book-a-call, everyone else → /thank-you.
• Calculators: with Calculator, Total > 500 → /quote.
• Language or region: Country is any of Germany, Austria, Switzerland → /de/danke.

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Conditions, links and the default page

• Conditions: is, is not, contains, does not contain, is any of, greater or less than (or equal), is empty and is not empty. Text is compared without case unless you turn on Match case.
• Several conditions per rule: all of them must match.
• Numbers such as 1,234.50, $99 or 1.234,50 € are compared as numbers.
• Pages: a path on your site like /pro, or a full https:// link, in the same tab or a new one. If the browser blocks the new tab, a "Continue to your page" link appears instead.
• Answers in the link: tick the fields to add, for example /pro?Name=Amelia, to greet the visitor or prefill the next form with URL Prefill.
• Default page when no rule matches, or stay on Framer's success message.

Only page paths and https:// links are followed, so a rule can never run a script.

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What we tested on a live site

We published a Framer form with Name, Email and Location, added the rule Name is "pro" → /?cr=pro with the Name added to the link, and a default page /?cr=default.

Sent with Name "pro", the form was saved by Framer and the browser went to /?cr=pro&Name=pro. Sent again with Name "basic", it went to /?cr=default. Our automated checks also cover a failed submission (the visitor stays on the form), Multi-Step Forms, Conditional Fields, quiz scores and a form with a FramerSend Stripe Checkout (it goes to Stripe instead).

Conditional Redirect is included in every plan with all 110+ connectors, from $5/month and free for 14 days. Browse the other form fields for Framer to build the rest of your quiz or lead form.